Summarize the main points Griffin, Khan and Ickowitz make in favor of Assignment

Summarize the main points Griffin, Khan and Ickowitz make in favor of redistributive land reforms - Assignment Example In addition, the authors argue the redistribution land reform of the twentieth century developed a broader vision of land reforms in 1920’s and 1970’s. Land Reform is considered to an effective effort to overcome the unequal distribution of the allocation of the land ownership and the use of rights. Land policies have historically played a significant role to shape experience of different countries (Griffin and Khan). Griffin and Khan (reviews the previous argument and compares it with the contemporary land reform policies. In addition, the author favor redistributive land reform on the bases of segmented factor market and labor control systems. Similarly, Ray elaborates economical benefits and significances of the land reforms in the contemporary times. In the article, he draws attention of the reader towards the unequal distribution of land that has a major obstacle in the development of economy. In addition, the author highlights economic efficiency in agriculture through political, environmental and economic perspectives (Ray). Analyzing the both article, it shall be noted that both authors have highlighted importance of the redistributive land reforms. Griffin and Khan highlights the significance to the issue through discussing the historical issues (Griffin and Khan). It further incorporates arguments throughout the time to develop a broader understanding towards the land reform (Griffin and Khan). I believe the statistical and historical data and information provides a brief understanding towards the issues. Ray illustrates the importance of equal distribution of land as a source of economic growth and prosperity. Ray focuses on the effective and maximizing output of the land, as a social, environment and economical prosperity (Ray). I believe the article develops importance and significance of the issue with the economical aspect. It associates unequal distribution of land market as an important element for the

Entry Mode in the Chinese Car Industry Essay Example | Topics and Well Written Essays - 6500 words

Entry Mode in the Chinese Car Industry - Essay Example As more and more manufacturing companies, operating internationally, face heavy domestic and global pressure and make increasing Foreign Direct Investment (FDI) abroad, the research of the entry mode decision has caught the attention of managers and academic scholars. In this regard, many theories, which identify and focus on diversified variables that influence the entry mode decision, have been developed. After several years of continuous growth, China is now the fourth-largest automobile market in the world next to U.S., Japan and Germany. Even the development continues at just half its current pace, there is a possibility that China could leap into second place in 3-5 years. Automobile executives, facing flat or falling sales in their home markets, predict that China will become their biggest market on the next decade. Thus competitions in the Chinese car market will become tough, which will eventually mark down automobile prices to a rational level and extend competition in price, quality and after-sale service. Since there is an increase in the number of wealthy Chinese yearly and that the recent statistics reveals that Chinese private citizens have overtaken the government in the purchased of car units, automobile giants both at home and abroad look at the Chinese car market as their prospect. ... Probably the mounting of sales is attributed to the car loan offerings of banks, series of price cuts for homemade cars promoted by a tariff cut in January and the construction of additional roads. There is immense untapped growth potential in China's automobile market. According to government statistics, last year car ownership was only 1.5 units per 1,000 persons over the global average of more than 90 units. Besides, statistics also reveal that in the next five years about 32% of China's urban residents intend to buy a car. These results bode well for car marketers both in China and abroad. Giant global automobile industries now are either responding with vast investment or reforming models like mini cars that most fit the Chinese family use. Following Volkswagen and Citroen, almost all of major car manufactures, such as General Motors, Ford Motor, Honda, Fiat, Toyota and Mazda, made investments in joint ventures with Chinese carmakers successively thus intensifying competition for market shares. Unlike the international automobile giants, China's automobile industry is fragmented. Of the 118 car manufactures in China, most are small, whereas its top five manufacturers produced 37 percent of total output in 2001. However, with the current low labor cost which is only one-twentieth and one-thirtieth of that in Japan, the government labeled China as a "pillar industry" that has great room for development. But still it is expected to be a difficult process and the need for Chinese government restructure the industry is yet to realize. With the commitments to the WTO in 2003, China has agreed to implement another round of tariff cuts for automobiles before ultimately reducing the tariff level for automobiles to 25 percent by 2006. Besides, China is also

Personality Attributes Essay Example for Free

Personality Attributes Essay Locus of control  is a theory in  personality psychology  referring to the extent to which individuals believe that they can control events that affect them. Understanding of the concept was developed by  Julian B. Rotter  in 1954, and has since become an aspect of personality studies. A persons locus (Latin for place or location) is conceptualised as either internal (the person believes they can control their life) or external (meaning they believe that their decisions and life are controlled by environmental factors which they cannot influence). Individuals with a high internal locus of control believe that events in their life derive primarily from their own actions; for example, if a person with an internal locus of control does not perform as well as they wanted to on a test, they would blame it on lack of preparedness on their part. If they performed well on a test, they would attribute this to ability to study. [1]. In the test-performance example, if a person with a high external locus of control does poorly on a test, they might attribute this to the difficulty of the test questions. If they performed well on a test, they might think the teacher was lenient or that they were lucky. [1] Those with a high internal locus of control exhibit better control of their behavior[citation needed], tend to be more politically involved[citation needed]  and are more likely to attempt to influence others than are those with an external locus of control. [citation needed]  They also assign greater likelihood to their efforts being successful, and more actively seek information concerning their situation. [citation needed] Locus of control has generated much research in a variety of areas in psychology. The construct is applicable to fields such as educational psychology, health psychology or clinical psychology. There will probably continue to be debate about whether specific or more global measures of locus of control will prove to be more useful. Careful distinctions should also be made between locus of control (a concept linked with expectancies about the future) and attributional style (a concept linked with explanations for past outcomes), or between locus of control and concepts such as self-efficacy. The importance of locus of control as a topic in psychology is likely to remain quite central for many years. Locus of control has also been included as one of four dimensions of  core self-evaluations  Ã¢â‚¬â€œ ones fundamental appraisal of oneself – along with  neuroticism,  self-efficacy, and  self-esteem. [2]  The concept of core self-evaluations was first examined by Judge, Locke, and Durham (1997), and since has proven to have the ability to predict several work outcomes, specifically, job satisfaction and job performance 2. Machiavelllianism: Machiavellianism is also a term that some social and personality  psychologists  use to describe a persons tendency to be emotionally cool and detached, and thus more able to detach from conventional morality and to  deceive  and  manipulate  others. In the 1960s, Richard Christie and Florence L. Geis developed a test for measuring a persons level of Machiavellianism. Measured on the Mach-IV scale, males are on average slightly more Machiavellian than females  [6]  [8]. Motivation: A 1992 review described Machiavellian motivation as related to cold selfishness and pure instrumentality, and those high on the trait were assumed to pursue their motives (e. g. sex, achievement, sociality) in duplicitous ways. More recent research on the motivations of high Machs compared to low Machs found that they gave high priority to money, power, and competition and relatively low priority to community building, self-love, and family concerns. High Machs admitted to focusing on unmitigated achievement and winning at any cost. Due to their skill at interpersonal manipulation, there has often been an assumption that high Machs possess superior intelligence, or ability to understand other people in social situations. However, research has firmly established that Machiavellianism is unrelated to  IQ. Furthermore, studies on  emotional intelligence  have found that high Machiavellianism actually tends to be associated with low emotional intelligence as assessed by both performance and questionnaire measures. Both empathy and emotion recognition have been shown to have negative correlations with Machiavellianism. Additionally, research has shown that Machiavellianism is unrelated to a more advanced theory of mind, that is, the ability to anticipate what others are thinking in social situations. If high Machs actually are skilled at manipulating others this appears to be unrelated to any special cognitive abilities as such Self esteem: Self-esteem  is a term in  psychology  to reflect a  persons overall evaluation or appraisal of his or her own worth. Conversely, low self-monitors do not participate, to the same degree, in expressive control and do not share similar concern for situational appropriateness. Low self-monitors tend to exhibit expressive controls congruent with their own internal states; i. e. beliefs,  attitudes, and  dispositions  regardless of social circumstance. Low self-monitors are often less observant of social context and consider expressing a self-presentation dissimilar from their internal states as a falsehood and undesirable.

The Pursuit Of Destiny English Literature Essay

The Pursuit Of Destiny English Literature Essay Slumdog Millionaire, directed by Danny Boyle, telling the story of Jamal Malik, a former street child, from the Juhu slum of Mumbai who appears on the Indian version of Who Wants to Be a Millionaire and was one question away from winning 20 million rupees. Thus it aroused the suspicions of the game show host and of law enforcement officials. However, before the last question, he was arrested and interrogated by the police , who suspected him of cheating because of knowing all the answers with little education. Key words: Slumdog Millionaire, brotherhood, poverty, love, money. Slumdog Millionaire, telling the story of Jamal Malik, a former street child, from the Juhu slum of Mumbai who appears on the Indian version of Who Wants to Be a Millionaire and was one question away from winning 20 million rupees. Thus it aroused the suspicions of the game show host and of law enforcement officials. However, before the last question, he was arrested and interrogated by the police , who suspected him of cheating because of knowing all the answers with little education. The story revolves around the interrogation of Jamal and the police. Jamal accounted that the incidents in his life which provided him with each answer. In the end, Jamal won the grand prize and met Latika at the railway station and kissed. It reveals that the lower in India. Jamals flashback reveals that the various injustice and difficulties the lower in India confront and the development of the society. The British director, Danny Boyle often express tragedy by drawing support from comedy, such as his best known film Trainspotting ,which is absurd and ridiculous but actually bleak and sad. Jamal, Salim and Latika grew up together after they had lost their family in a religious conflict. They were born in an urban slum, where was full of garbage and flies. Garbage and slums became the symbol of India at that age. They thought of themselves as three musketeers. The story of three musketeers would begin anew. But I am wrong, theyve wandered over cities in India. The reality was cruel, no matter how hard they tried, they were still in lower class. Destiny always play jokes on people. They were taken by Maman, the leader of a crime syndicate, who tricks and trained street kids into beggars. When Salim found that Maman was blinding children in order to make them more effective as singing beggars. Jamal and Salim ran away, and Latika didnt. Latika became the pain of Jamal. We live in a real world, which is full of injustice. Love is the language people all know from all over the world. Two naÃÆ' ¯ve kids tried their best to live, vendor, guider, nomad. At Jamals insistence, they had come back to find Latika. They rescued her and Salim killed Maman. For some reason. Jamal was separated from his brother and Latika again. While years later, Jamal was a tea server at an Indian call centre, he found his brother and his beloved girl. Salim was regretful for his past actions and only begged for forgiveness when Jamal physically attacked him. While Jamal admitted his love for her, Latika asked him to forget about her. Jamal promised to wait for her every day at 5  oclock at the VT station. Latika attempted to run with him, but she was recaptured by Salim. Jamal loss contact with Latika when Javed moved to another house, outside of Mumbai. Knowing that Latika watched it many times, Jamal tended to make contact with her again by becoming a contestant on the show Who Wants to Be a Millionaire. He made it to the final questiont, At last ,the love bird met in the railway station and kissed. Life is dear, love is dearer price. Both can be given up for freedomalmost everyone can recite Petofis poem. However, how many young men consider freedom is dearer than love at this age ¼Ã… ¸ There was always a girl in Jamals heart from he was a little boy to a young man, her name is Lakita. They had been separated twice in their life, and Jamal tried his best to find her every time. Once he told Lakita I know I will find you, it was our destiny. I dont know where theyve taken her. I went to the show (Who wants to be a millionaire), because I thought she would be watching, Jamal said th the police quietly. No mater where they come from , no mater what regime, race, skin, class and belief, people feel love. In this film, one of the most important figure , Salim, who had a strong enthusiasm to money. He was born in poverty. He wa.nted to get rid of it eagerly and this thirst led him to an apparently inexorable path. Finally .he realized that after what hed done ,the most important thing was not money ,but happiness. He couldnt go back where he was, his wish was to rescue his brother and his girl. He helped Latika and killed Javed. With his dying breath, Salim gasped that God is great. As Jamal describes the specific incidents that led to his being able to answer each of the quiz show questions, he is simultaneously telling several stories, tales of the link between brothers, the never-ending battle with poverty, the lure and pitfalls of crime and the rapid modernization of India. In my view ,I dont think Jamal could live without his brother. Although Salim was bad, he wanted to protect his brother deep down the heart. He sacrificed himself. These are the theme of Slumdog Millionaire-love, thirst and brotherhood. Notes: 1.Specifically, in the Kumar article, Boyle referred to Deewaar (1975) by Yash Chopra and Salim Javed , Satya (1998) and Company (2002) by Ram Gopal Verma, and Black Friday (2004) by Anurag Kashyap 2. Some of the other Indian films cited by Boyle as reference points for the film include Satyajit Rays Pather Panchali (1955), Mira Nair films such as Salaam Bombay! (1988), Ashutosh Gowarikars Lagaan (2001), and Aamir Khans Taare Zameen Par (2007).

My Personal Philosophy of Education :: Philosophy of Education Statement Teaching

An educator means that you are someone who cares and wants to see children be successful in your class and in their futures. The reason I want to become an educator is to make a difference in a child's life. I have worked with children for over seven years and everyday I spend with a child I learn someone new, about them and about myself. I want to give back to the community in which I was raised. I want to show them that they have helped make me become what I am today. A teacher can make a difference in a child's life to the good or bad if they went into the field for the wrong reason. I want to be remembered for the one who helped and made a difference a child?s life and also as good role model. In my classroom I would like to arrange the desk in a semi-circle and I want a sit at the head of the circle and than the circle will be complete. That way I will be able to see all of the children faces when involved in class discussion or in-group activities. This will show the students that I am equal and no one is better or less than the other. I still want my students to see me as the teacher and not a playmate when it comes to learning and see that I am in control of the class not them. I want them to be able to express what they are feeling and not be afraid that someone is going to put them down. On my bulletin boards I want to place work and coloring pictures that the students have brought in or did in class. I want to work with every student not just a selected few. I do not want to leave anyone out; I want them to be proud of their work. I would also like to have bulletin board with an historical theme such as up coming holidays, where the st udents can go and learn through different fun activities like coloring pages and information sheets that are on the board.

Emily Jane Bronte :: essays research papers

Emily Jane Bronte Emily Jane Bronte remains a mystery. Very little is known about her. There is little information, and much of what we have is contradictory. She is the author of only one novel and a few bits of poetry. This gives people little to build on. The majority of what we know about her comes from her sister, Charlotte, who is another well known author. From what is known, it would appear that Emily led an ordinary life of a nineteenth century female. She attended boarding school and learned domestic skills at home. In other ways her life was unusual and even eccentric, contributing to the originality of her great novel.   Ã‚  Ã‚  Ã‚  Ã‚  Emily Jane Bront was born on July 30, 1818 in Thornton, Yorkshire. She was the fifth child and fourth daughter of Reverend Patrick Bront and Maria Branwell Bront . When she was two years old, the family moved to Haworth. This remained her home until she passed away in December of 1848 at the age of thirty.   Ã‚  Ã‚  Ã‚  Ã‚  Both of Emily's parents influenced her literary education. Her mother published one essay, and her father published four books and a little poetry. In 1821, Maria died of cancer, leaving Emily and her four siblings motherless. Her sister, Elizabeth, came to live as a housekeeper and was responsible for training the girls in the household arts.   Ã‚  Ã‚  Ã‚  Ã‚  While at home doing housework, Emily secretly worked on poetry. In 1845, Charlotte discovered some of Emily's poems and confessed that she, too, had written some poetry. As it turned out, so had Anne. After much persuading, the poems were published in a small book entitled Poems by Currer, Ellis, and Acton Bell. Pseudonyms were used because the girls wanted their poetry to be taken seriously. Only two copies were sold. The failure led all three to begin work on novels: Emily on Wuthering Heights, Charlotte on Jane Eyre, and Anne on Agnes Grey. All three novels were successful and published in 1847 and 1848.   Ã‚  Ã‚  Ã‚  Ã‚  During this time, their brother, Branwell, had become addicted to alcohol and drugs, and was dying. Emily, the one closest to him, was the only

Marketing Sample Essay

Table of Contents Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Market plan and Auditing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Threats †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Market Conditions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 The 4Ps of Marketing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Price †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Products †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10Place †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Promotion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Recommendations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Works Cited †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Audi Executive S ummary Audi is a brand of vehicle that is manufactured by a German automobile company, ranging from super-mini to cross over SUVs, accompanied by various body styles as well as different ranges of market price. Audi is leveled on the same brand as the Volkswagen Group (Oneighturbo). Audi is named after its founder- August Horch.Horch means to listen in German and on translation it means Audi in Latin. Though the Audi headquarter is in Ingolstadt, Germany, the brand is marketed and known worldwide. This paper will give main focus on marketing the brand Audi, in regard to the product, market segmentation, the size and the growth Audi market, market analysis regarding strengths and weaknesses as well as fronting recommendations. The marketing strategy of Audi is to emphasize the ability of the car to beat other automobile manufacturers in the global market. Audi is a global brand and is widely embraced far and away from the company headquarters inGermany. The management of the Audi Com pany has been at the forefront of improving and evolving into new models since its inception. The car status has to be improved by all standards in order to avoid being overtaken by other new car ventures in the competitive market. Introduction August Horch (1868-1951) established an automobile company in 1899 first as A. Horch & Cie. in Cologne Germany. However, due to the dispute between him and the advisory board, he quit the company. Later on, in 1909, Horch established another automobile company known as Horch Automobil-Werke GmbH (Baldwin and Laban).In 1910, the initial Audi automobile Type A 10/22 (16 KW) Sport-Phaeton in Zwickau (audiusa). Horsh continued to face tribulations and was evicted out of the company he had played an important role at creating (Audi Website). He proceeded to start a new company in Zwickau. The Audi car first went to the market with an inclined-four engine, a 2612 cc model, thereafter a 3564 cc, and then 4680 as well as 5720 cc models came into the market (Baldwin and Laban). Volkswagen is the largest shareholder of Audi. It owns over 99 percent of the overall share capital.Furthermore, Volkswagen, in its own financial statements, owns the consolidated accounts of Audi. Audi however was at the helm of the heading the Audi Brand Group which is a subdivision of the Volkswagen group, consisting of SEAT and Lamborgini, that mostly focused on sports car (Volkswagen Group). The Audi has four rings as its badge, which is considered to be one of the oldest emblems of automobile manufacturing company in Germany. The four badges symbolyze the merger of four automobile manufacturing companies namely; the Audi, DKW, Horch and Wanderer. These companies form the connerstone of the current AUDI AG (Volkswagen Group).The figure below shows how the badge looks like; The old logo used by Audi until 2009, courtesy of the Audi Website. The Audi Company today is currently having a reputation of high quality, durable production of cars. Their sloga n, â€Å"Vorsprung durch Technik†, significantly implies â€Å"Progress through technology† (Volkswagen Group). Automobile users have been yearning for high-quality, durable and efficient cars, and apparently, this is what the company has been giving its clients. It is worth noting that the automobile market is very competitive and the company annot downplay this notion, if it wants to retain the current status or increased sales in the global market. Market plan and Auditing It is significantly imperative for any business to have a plan for the future in an effective manner so that it may be successful. It is equally important for any business to have a well established and outlined marketing plan in order to well sell its products. These are precautions that are carried out by every firm. In this regard, Audi, a global firm, is not left behind; starting from the moment it was established up to today. Audi has been effectively doing this through marketing its model.Th rough marketing the Audi model, the company sets down easy to accomplish objectives. The firm does the current position auditing as well as having policies of developing and implementing the current achievable objectives. Audi can achieve these through the following; * Setting corporate objectives such as profit and growth * Gathering information through market research * Assessing the current situation, referred to as the market analysis * Production of SWOT analysis (strengths, weaknesses, opportunities, threats) * Setting objectives of the market, such as market share, revenue among others * Implementing market plan Using reviews through market research SWOT Analysis for Audi The SWOT analysis gives a breakdown of the strengths, weaknesses, opportunities and threats that an organization is faced with (USDA, 2009). The strengths and weaknesses base their analysis on the internal factors that affect the organization while the opportunities and threats focus on the external factors. Strengths One of the main strength the company relies on is the good reputation that it boasts of in the worldwide arena. The Audi Company has the capacity of producing a car of high quality as well as using premium pricing.The spending power is large since they have built the brand over a long period of time, and as a global company, have been profitable in the market during the past period. The company is able to produce quality cars and has a vast marketing budget, through promotion of its brands, through addition of luxurious features, thus having advantage in the otherwise competitive market. In addition, the company relies on the success and the good reputation of the previous models, which included the A6, as well as the quality of the cars, which attract higher prices, in turn ending up building the overall company reputation.Weaknesses The company has a challenge of having to charge exorbitant prices for its cars, including A6 to cover the costs, with the eventual aspirati ons that potential customers will cater for these costs. The company, in order to effectively fight other competitors, has to ensure that they manufacture new models through technology and innovation, which during many occasions prove to be quite expensive. This will eventually lead to high pricing in order to cover the costs of production, transportation and costs of promotion. OpportunitiesAudi has in the most recent times released market price for its cars that none of its major competitors in the market have had an opportunity of meeting, thus gaining an ample part of the market. The Audi, which has been in the market for many years, has tremendously been growing, though other competitors have had to pull out of the market. The good economic environment is an opportunity for Audi to venture into the global market. Threats Audi is faced by the threat of its other main competitors releasing new models of cars immediately after it releases its own, thus attracting new potential cli ents away.Other highly regarded competitors in the automobile industry such as the Mercedes and the BMW have been having a good reputation, and Audi have to ensure that this threat is contained. One of the models, A6 has been having an elastic product and the price fluctuation may result in revenue loss. Consequently, the SWOT analysis enables the Audi Company to embrace one of the following methods; * Matching; Audi Company may have to build on its strengths and take the advantages imposed by the opportunities, or; * Conversion; the company may resort to reating new and innovative strategies that will overturn the weaknesses into strengths and eventually into opportunities. Market Conditions Besides using the SWOT analysis, Audi Company will employ the examination of the current market conditions prior to producing a good marketing strategy. Market examination can be done through carrying out research in relation to the opinions of the potential customers. The following are the maj or issues to be cross-examined; a) Market size; this implies that Audi will have to look at the overall size of the market, through measuring the market in terms of volume or value (price x volume).In this regard, it is equally important to ascertain that Audi owns a large market. b) Market share; this is the total sales percentage that a particular brand/product has as compared to the total market. In 2003, Audi boasted of 2. 7% of the total market share in the United Kingdom. From the initial perspective, this can percentage of market share can be deemed to be small, but when several factors are put into consideration, say, the number of automobile companies in the market, as well as the market share that Audi has in Germany, which is depicted to be three times the market share it had in the United Kingdom (Niedermeyer). ) Market growth; this refers to the actual rate of increase in the size of the market. Audi has been experiencing tremendous growth in market size. For instance, in the 2002, 2003 period, Audi had significantly increased the sales of its brand in the United Kingdom by 6. 9%. however, this only portrayed the rise in market share by 0. 6%. this therefore means that the Audi market is experiencing recommendable growth at a faster rate (Niedermeyer). d) Market segmentation; this is the appeal made by a brand to different parts of the market, mostly in different ways by transfrming the market mix.For instance, Audi Company has been on the forefront of changing the features of the Audi car so that it appeals to different individuals, such as women, youth, sporty individuals among others, through re-inventing different body size and engine size. The 4p’s of Marketing The 4p’s of marketing is a marketing tool that looks at how the business is positioned to reap the benefits of marketing. The 4p’s are the price, product, place and promotion (Ehmke, Fulton, & Lusk, 2009). The graph below is a representation of the benefits of usin g the 4p’s of marketing (Ehmke, Fulton, & Lusk, 2009).Price The pricing of a product is a big determinant of how the market responds to the product. Factors that affect the pricing of Audi car include; costs; the company will be obliged to cover the costs in order to make profits. For instance, making and testing Audi car is quite expensive, hence it’s high pricing (Huber). Pricing of Audi is also affected by the price elasticity of demand; this implies the sensitivity of the product to change the price. Therefore, if the price is sensitive, lowering of a product’s price will lead to turnover increase.Audi does not experience price elasticity, hence the high pricing. High pricing is directly linked to heavy branding, limited competitors (lack of new automobiles in the A6 class), having a selling point that is unique, high unit cost since constructing prototypes,testing the product as well as the overall production of the product is quite expensive quality design , and having limited distribution ( Audi is mainly sold in the showrooms and via the internet) may, among others also increase the pricing.There are quite a number of pricing methodologies that Audi may embrace, including; Price skimming-this is the process of setting the initial price high so as to achieve maximum profit that is short-lived,-penetration pricing;- in this case, Audi may set lower prices in order to gain the market share. When the market share is gained, the prices will eventually be hiked, competitor based pricing;-Audi may resort to setting the same prices as its competitors, demand based pricing;- when the demand is high, the prices are hiked. The company approximates the expenditure of consumers on its products.In this regard, the company will use the history of the previous sale of A6, cost plus pricing;- a firm may decide to increase a certain amount to the unit cost, a simple and a popular method. Audi may resort to use thi method so that it ensures that cars are not sold at a loss, predatory pricing;- this is the process of setting prices at a lower level with the main aim of driving away other competitors, eventually increasing the price when the competitors are out of the market, price discrimination;- this method ensures that different prices are charged for different segments of the market, for instance diplomatic personnel, overnment personnel, civil servants, and finally, psychological pricing;- this is whereby the consumers’ perception of the the pricing is given attention. Consumers would feel that they are not getting value for their money when the price is set high, and on the other hand, when the price is too low, they would thik that the product is of poor quality. Product The product is what the customer buys, and therefore it needs to be branded well, have an attractive cover and satisfy the expectations of the customer (Volker). The product must be of high quality.Audi has a good performance, has ideal features suc h as air conditioning, CD player, cruise control as well as good reliability. Place The place refers to the location of the business, and how reachable it is to the customers (Londre), or the channel of distribution. Audi is a company that is well established in the global market, thus needs no big expansion into new markets. Promotion Promotion refers to the communication regarding a product so that customers are informed about it. It is the creation of awareness (Londre).Audi is mostly promoted through advertisements through the T. V, automobile magazines and billboards. This will eventually increase the sales since the customers will have been informed about its features and price. Recommendations Audi is a brand that is recognized world wide and as such should endeavor to retain its current status, as well as bringing innovative technological cars in the market. This therefore means that the company should adopt new marketing strategies that many a times are used by various othe r companies in marketing their goods and services.For instance, different marketing strategies should be adopted for different Audi models such A6’s marketing strategy ought to be different from the rather cheaper, though well established A3 model. Even though, as mentioned in the preceding parts of this paper, Audi has a wide global market and therefore should not endeavor in expanding its market place, the product should strive to penetrate the existing market. It is imperative to increase the market share for Audi through venturing and penetrating the existing market, through changing marketing mix.This can easily be achieved through new product development and diversification of the existing market. Audi should also resort to developing a new car/product for the already existing markets. However, Audi has been endearing to achieve this goal through manufacturing of the new A6 model, though exposed to the already competitive car market. The process of new Product developme nt starts with both internal and external generation of ideas. Internal process involves research and development, while, on the other hand, external processes involve investors, consumers and competition.Audi Company should then put these ideas into analysis in order to ascertain their feasibility, therefore developing them through methods of prototypes, before testing for quality and safety of the products. Since Audi is competing in the massive world wide market, it is imperative for the company to maximize on the promotion of its products. In this regard, the A6 will be accorded several advantages over its main competitors, since the buyers will be fully aware of the offers that Audi has. The extensive promotion should be done by maintaining the already reputable brand name, hence improving sales.Furthermore, if the Audi brand name is maintained through A6, then the model will have a bright future. It is recommended that Audi strives in investing in maintaining the current marke t for its A6 product. This will eventually lead to increasing the market share as well as achieving long term profit margins and the gaining the set internal and external targets. In order to achieve this, investment in the long term must be carried out so that short term profit is reduced. Competitive pricing must well be established in the already competitive market, so that the potential buyers are not scared away by the exorbitant prices.The company should ensure that they minimize the costs, so that the innocent consumer is not made to pay for it. Conclusion Audi is a company that manufactures durable and high quality cars for a long period of time, and this reputation should be withheld by the management. When the mentioned recommendations are followed to the letter, then the already reputable Audi Company will increase its market share, eventually increasing its sales. The management should ensure that the current market share is increased through new innovations, thus not gi ving enough space to its competitors. Works Cited Audi website http://www. udiusa. com/us/brand/en/about/main/history. html Baldwin, Nick and Brian Laban. â€Å"The World Guide to Automobile Manufacturers. † Facts on File (1987): 43-44. Brand family tree. audiusa com. 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